(bUP) Holistic Frame
1. Business requirements
UXDA guides the main stakeholders through "question everything" to reveal the business essence and desires. We need to fit "your shoes."
2. User research
Depending on the project requirements, UXDA conducts quantitative and qualitative user research to fully understand user behavior and needs.
3. Service audit
We have to review all the service features to ensure a clear view of how it works, even in the background. Which problems does it solve and how?
4. User Journey Map
A User Journey Map combines business and user research data into a visible step-by-step sequence. This allows us to easily identify bottlenecks, key features, and gain insights about a service.
5. Information Architecture
A User Journey Map is used to generate an overall service vision and a UX Strategy which allows us to architect an intuitive and simple service structure.
Wireframes clarify user flow and deliver the first touch of a product as it could be. Wireframes are used to test the core hypothesis about a solution and check key scenarios from the red route list.
7. Designing UI
Service UI design completely differs from common web design. The main challenge is to simplify a complex multi-feature solution into an intuitive UI, portable to different platforms.
The Usability of a finished UI is tested by our in-house testing team as a clickable UI prototype, and also checked through a 200 service UI usability heuristics list.
When all the necessary corrections have been made, we prepare the omni-channel design source files, a clickable UI prototype, a screen flow and a basic or full design system for your product as deliverables.