Discover 7 steps of the Financial UX process to bridge the gap between a failed and successful digital financial product.
To successfully transform financial services into demanded digital products, we use reverse engineering. It's a top-down approach that begins with defining the ultimate value for customers and ends with an action plan that includes architecture and design.
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.
We have all experienced the moment when we understand that the time for change has come. Often these changes are associated with personal challenges. Most of the time we want to implement them as soon as possible and in the easiest way. This also...
UX means User Experience, and we define UX process as steps or stages that we need to undertake to evolve from an idea of a digital product to a real-life prototype. UXDA’s UX engineering process consists of seven main steps that include user research, financial product research, stakeholders’ interviews, jobs to be done (JBTD) analysis, user flow diagram, user journey map, digital UX strategy blueprint, UX content strategy, UX testing, etc.
All UX deliverables help to convert the product team to user centered thinking by empathizing with customers’ needs, expectations and pain points. Only through empathy can a business detect the best possible service solutions. UX development is a proven way to increase customer satisfaction and loyalty, both extremely important factors in the digital age.
Check out the best UXDA articles and insights about UX processes in banking and Fintech product design.
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...