Discover 7 steps of the Financial UX process to bridge the gap between a failed and successful digital financial product.
You can instantly increase the overall user satisfaction by easing their most common struggles. In fact, by reading this article, you can detect improvement points using the power of the financial UX design, thus achieving great results with little effort.
Thousands of digital financial services do not achieve their goals. This is partly due to the design or, specifically, to the financial UX design misconceptions.
Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?
UX means user experience. So, the financial UX design definition is about engineering and designing digital financial solutions by focusing on the user experience they provide to their customers. Financial UX design practitioners believe that success of digital products in the banking industry depends on customers. That is why they use a range of user centered methods to create digital user interfaces (UI) that meet customers’ needs, and help to solve their tasks in the most simple and intuitive way.
The financial UX design cannot be separated from the financial UI design because those are the two parts of the same process: service design of financial products. The financial user experience is a part of the financial customer experience. Customer experience includes all the touch points in which the customer interacts with the financial institution, but user experience is limited only to digital solutions that are used by customers. That is why the financial benefit of improving the customer experience could be huge, and should be taken into account when planning financial UX design transformation.
Check out the best articles by UXDA about financial UX design.
20 straightforward banking UX design trends, challenges and opportunities to create amazing financial services.
Spending 15 years in business, creating hundreds of different kinds of digital products and studying their growth, I have extracted a straightforward formula that explains what determines the success rate of any digital product.
We have launched our Financial UX Design Podcast on ALL major podcast platforms. Now, our followers from all over the world can get the latest insights and knowledge about creating demanded digital products, not only on our blog but also in a lively audio format.
There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a product succeeds or fails?
We have all heard about products that offer multiple features but still do not retain their market share. On the other hand, there are the “lucky ones” that seem to do nothing but get incredible demand.
How banking industry is losing millions? I wrote an article about an incident that happened to my friend. He wanted to buy a house, but he used another way. Why?