What is purpose-driven product design in finance and banking?
The UXDA team defines purpose-driven product design as an iterative process of planning and delivering maximal value to the customer using digital channels. Purpose-driven banking design employs user experience design methodology and user interface design tools to create solutions that solve customers’ problems.
In the digital age, demand for digital product designers has significantly increased. Every industry digitizes rapidly, and finance is no exception. The purpose-driven design agency UXDA provides the financial industry with full expertise and services to architect, design and prototype user-centered financial products.
Purpose-driven banking design requires extensive knowledge and experience in finance, UX and UI design, business, marketing, psychology and user behavior. As one of the leading digital product design companies for financial products, UXDA has combined years of experience in serving 70+ financial institutions in 27 countries, becoming the leader in financial UX design.
Check out the best UXDA articles about digital product design for banking and Fintech.
Banking Customer Experience Killer: Sales-Driven Mindset Costs $23 Billion
We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.
Carson UX Case Study: Crafting Purpose-Driven Platform for Financial Advisors
To ensure clients' dreams are realized through financial advisor strategies, Carson Group has created a powerful financial advisory platform and has become the frontrunner of purpose-driven financial innovations.
GCash UX Case Study: Making Investment Easy and Accessible for over 90M Filipinos
The new and improved GInvest service was aimed to provide Filipinos with an investment opportunity that previously seemed unattainable. An experience designed by UXDA is set to transform the mindset of 90 million Filipinos, showing that investing isn't only for rich and financially savvy people.
Digital Transformation in Banking: Purpose-Driven Strategy
Digital transformation in banking refers to the comprehensive integration of digital technology into all areas of banking, fundamentally changing how banks operate and deliver value to customers.
Implement Digital Strategy in Financial Services through Design
Can your financial company get more from design than just a standard interface for digital services? Absolutely! But there is one thing without which it is impossible to get the most out of your design initiatives.
Shift Perspective to Improve Financial Products with a UX Audit
Customer-centric UX audit bridges the data and human experience, transforming raw information into actionable insights. This approach is not about embarking on grand, resource-intensive research projects but about switching angles to detect the most impactful areas for improvement.
Banking Innovation Only Thrives in Design-Mature Financial Organizations
A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.
Magma UX Case Study: Digitalize NBA Players' Investments to Beat Market Volatility
UXDA designed a next-gen investment platform, for high-net-worth individuals. The aim was to create a quantitative hedge fund product to simplify and enhance the investment experience with cutting-edge technologies.
How Purpose-Driven Banking and Fintech Create Next-Gen Products
Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.
UXDA's Design Pyramid: Implementing DesignOps in Banks and FIs
DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.
Anthem for UXDA's B-day: World Class Achievements Within 7 Years
7 years ago in April we published our first Future Bank UX concept as a landing page, that later become UXDA home page. This is where our story began. Happy Birthday UXDA!
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