It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?
Never before, it has been so critical to focus on the customers because they are the ones who determine whether the financial service will exist after the COVID-19 crisis.
Million of bank employees will lose their jobs in next decade, and the reason for that is technology: digitization in banking, AI in banking.
Out of date back-office systems hold banks back from digitizing and providing the best user experience. We collected a number of real-life cases that demonstrate the dramatic impact inner culture has on customers.
Digital banking design can be defined as follows: the design process of digital banking products for traditional banks, challenger banks and neobanks.
Digital banking design services appeared because of the digital disruption in the banking industry that forced digitization in banking. It started with internet banking solutions and continued in mobile banking and wearable banking. Now we are on the verge of immersive banking, which includes conversational banking, virtual banking and augmented reality banking.
Digital banking design services cannot be delivered by an average design agency because it requires deep domain competence and experience in banking as well as specific skills in designing digital banking solutions. The absence of this expertise could put banking design at serious risk.
The main aim of digital banking design is to architect financial services that will deliver the best digital banking user experience (UX) to customers, providing a simple and clear solution for their financial needs. So, digital banking UX becomes a key indicator of well-performed digital banking design. You can find great examples of digital banking design in such digital-only banks as Revolut, Monzo, Monese, Starling Bank, Atom Bank, N26, Tandem Bank, Curve, or in a UXDA-designed collection of financial interfaces.
Check out the best articles by UXDA about digital banking design.
We are witnessing how digital technology disrupts the financial industry. Placing the focus on customer expectations and behavior completely changes the rules of the game ─ something that new technology implementation is not achieving for everyone. Why?
You will be surprised to hear what our customers reveal about UXDA work process in independent Clutch research. I am happy to announce that UXDA’s NPS (Net Promoter Score) has reached 76 points — the same level as Apple, Amazon, and Netflix.
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...
In 2018 Apple became the world's first trillion-dollar company, and Nokia failed. How this could explain digital disruption in banking?
We need to remember that banking future depends on digital channels and UX strategy, not on marketing.
We are constantly telling the banks that financial design should be clear, simple and helpful in solving user issues. All of them agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me...