To ensure a successful digital transformation in banking, the primary focus should be switched from digital to experience transformation.
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
You can instantly increase the overall user satisfaction by easing their most common struggles. In our four-article series, we guide you through 20 examples that demonstrate how you can detect improvement points using the power of financial UX design, and achieve great results with little effort.
You can instantly increase the overall user satisfaction by easing their most common struggles. In fact, by reading this article, you can detect improvement points using the power of the financial UX design, thus achieving great results with little effort.
Digital banking design can be defined as follows: the design process of digital banking products for traditional banks, challenger banks and neobanks.
Digital banking design services appeared because of the digital disruption in the banking industry that forced digitization in banking. It started with internet banking solutions and continued in mobile banking and wearable banking. Now we are on the verge of immersive banking, which includes conversational banking, virtual banking and augmented reality banking.
Digital banking design services cannot be delivered by an average design agency because it requires deep domain competence and experience in banking as well as specific skills in designing digital banking solutions. The absence of this expertise could put banking design at serious risk.
The main aim of digital banking design is to architect financial services that will deliver the best digital banking user experience (UX) to customers, providing a simple and clear solution for their financial needs. So, digital banking UX becomes a key indicator of well-performed digital banking design. You can find great examples of digital banking design in such digital-only banks as Revolut, Monzo, Monese, Starling Bank, Atom Bank, N26, Tandem Bank, Curve, or in a UXDA-designed collection of financial interfaces.
Check out the best articles by UXDA about digital banking design.
It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?
Never before, it has been so critical to focus on the customers because they are the ones who determine whether the financial service will exist after the COVID-19 crisis.
Million of bank employees will lose their jobs in next decade, and the reason for that is technology: digitization in banking, AI in banking.
Out of date back-office systems hold banks back from digitizing and providing the best user experience. We collected a number of real-life cases that demonstrate the dramatic impact inner culture has on customers.
We are witnessing how digital technology disrupts the financial industry. Placing the focus on customer expectations and behavior completely changes the rules of the game ─ something that new technology implementation is not achieving for everyone. Why?
You will be surprised to hear what our customers reveal about UXDA work process in independent Clutch research. I am happy to announce that UXDA’s NPS (Net Promoter Score) has reached 76 points — the same level as Apple, Amazon, and Netflix.