How Fintechs and progressively thinking financial brands uncover amazing possibilities by implementing the power of UX not only into app development, but also into a company's DNA.
There's no doubt that AR, VR and mixed reality will take the customer experience to a brand new. What can you expect, and what's the best way for the banking industry fully embrace the opportunities of the digital future?
What does it take to create a banking app that bonds clients and financial institutions? How does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers? UX strategist, UXDA CEO Alex Kreger provides answers.
Why might digital financial products lack a market need? In times when marketing is losing its power, UX in digital banking comes to the rescue.
Digital banking design can be defined as follows: the design process of digital banking products for traditional banks, challenger banks and neobanks.
Digital banking design services appeared because of the digital disruption in the banking industry that forced digitization in banking. It started with internet banking solutions and continued in mobile banking and wearable banking. Now we are on the verge of immersive banking, which includes conversational banking, virtual banking and augmented reality banking.
Digital banking design services cannot be delivered by an average design agency because it requires deep domain competence and experience in banking as well as specific skills in designing digital banking solutions. The absence of this expertise could put banking design at serious risk.
The main aim of digital banking design is to architect financial services that will deliver the best digital banking user experience (UX) to customers, providing a simple and clear solution for their financial needs. So, digital banking UX becomes a key indicator of well-performed digital banking design. You can find great examples of digital banking design in such digital-only banks as Revolut, Monzo, Monese, Starling Bank, Atom Bank, N26, Tandem Bank, Curve, or in a UXDA-designed collection of financial interfaces.
Check out the best articles by UXDA about digital banking design.
80% of CEOs believe they deliver a superior experience, while only 8% of customers agree with that. What could be the exact CX/UX strategy and tactics to adopt a “digital-first” business approach and become a leading CX/UX financial brand that gets 3x greater return?
To ensure a successful digital transformation in banking, the primary focus should be switched from digital to experience transformation.
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
You can instantly increase the overall user satisfaction by easing their most common struggles. In our four-article series, we guide you through 20 examples that demonstrate how you can detect improvement points using the power of financial UX design, and achieve great results with little effort.
You can instantly increase the overall user satisfaction by easing their most common struggles. In fact, by reading this article, you can detect improvement points using the power of the financial UX design, thus achieving great results with little effort.
It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?