It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?
How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.
On the Banking Transformed podcast by the world's TOP 3 influencer Jim Marous UXDA CEO Alex Kreger and Inspiration officer Monika discusses how organizations can use design thinking and improve internal processes, develop better products and services, and enhance the digital consumer experience.
Find out what is the definition of the Design Thinking in banking, what steps the process includes and how to implement Design Thinking to overcome challenges.
Design thinking in banking is used as a design concept creation framework that was developed from creativity techniques that first appeared in the 1950s. The design thinking process flow allows the generation of innovative product ideas that match user needs and expectations. A design thinking approach to innovation is a problem-solving methodology that consists of 5 basic steps: Empathize, Define, Ideate, Prototype and Test.
Thus, design thinking in finance is a five-stage process used to architect digital financial products. At UXDA, we explain all the steps using the Double Diamond model, in which the first diamond helps to define the Problem, and the second one helps to find the Solution. Using an empathic approach to design thinking, the UX design process helps to identify valuable insights about the financial product from a customer perspective. That is why the importance of the design thinking process cannot be underestimated.
UXDA uses the benefits of the design thinking approach as part of its unique financial UX design methodology to ensure a step-by-step process in engineering digital financial solutions.
Check out the best UXDA articles about design thinking in banking.
There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a product succeeds or fails?
Embrace the essence of design and customer-centered thinking in the form of a brilliant quotes collection.
You will be surprised to hear what our customers reveal about UXDA work process in independent Clutch research. I am happy to announce that UXDA’s NPS (Net Promoter Score) has reached 76 points — the same level as Apple, Amazon, and Netflix.
In 2018 Apple became the world's first trillion-dollar company, and Nokia failed. How this could explain digital disruption in banking?
Design Thinking is needed to adapt banking services to the new world. In a human-centered economy your service has to be user-centered.