Why might digital financial products lack a market need? In times when marketing is losing its power, UX in digital banking comes to the rescue.
To ensure a successful digital transformation in banking, the primary focus should be switched from digital to experience transformation.
You can instantly increase the overall user satisfaction by easing their most common struggles. In our four-article series, we guide you through 20 examples that demonstrate how you can detect improvement points using the power of financial UX design, and achieve great results with little effort.
There's no doubt - UX design is the key to success in the digital age. We have created a collection of our latest and most refreshing designs to prove - banking can be beautiful, easy-to-use and yet maintain the full functionality.
Banking product design is defined as a process of planning and drawing interfaces for digital banking products. The main aim of a banking interface design is to provide customers with an easy, fast and clear pathway to conducting banking services remotely via the internet.
The best banking design is based on a deep understanding of customers’ needs, user scenarios, user context and expectations. Banking UI design delivers a delightful experience interacting with the product, affecting user actions, cognitions and emotions in a positive way.
To create a great banking interface design, several different approaches can be used, including Design Thinking, UX Design, User Centered Design and Jobs To Be Done (JBTD).
Check out the best articles by UXDA about creating banking product design.
There's a great misconception about digital products that not a lot of people are aware of - design is NOT a matter of how your product looks like, it is about what your customer feels, the emotions.
The case study of Light Bank shows how to design the simplest and the most beautiful and awarded banking design in the world, at the same time keeping the full-scale banking functionality.
Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.
There are so many beautiful visualizations of banking interfaces on Dribble and Pinterest. Unfortunately, if you look closer, quite often they are meaningless from the user experience perspective. Many of them are just beautiful animations that ...
In recent years there has been growing a discussion on the ability of traditional businesses to adapt their services to the expectations of customers born after 1980. What should traditional businesses consider in order to offer a service that will ...