The user is the key to the success of any financial product. But, how can you know what they really need and deliver up to their expectations? We discover human psychology─habits, behavioral patterns, perception and cognitive biases to empathize the users in the best way possible.
Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.
Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.