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User

The user is the key to the success of any financial product. But, how can you know what they really need and deliver up to their expectations? We discover human psychology─habits, behavioral patterns, perception and cognitive biases to empathize the users in the best way possible.

Why do users sometimes still put up with complex banking services, even though they might have experienced an alternative that's much more simple and user-friendly?

Alex & Karina

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Ten Key Psychology Concepts for User Centered Design of Financial Services

Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.

Financial UX Design is About Saving People's Lives

Most people can remember a situation in their lives in which they experienced a huge amount of stress when dealing with money. Whether it was a bad encounter with online banking, a struggle when planning a budget or keeping track of spending, the majority

5 Effective Research Methods to Design User-Centered Financial Services

There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.

Banking Services are Doomed if Information Architecture Ignores Pain Points

Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...

Financial Services Should Meet Young Customers’ Expectations

In recent years there has been growing a discussion on the ability of traditional businesses to adapt their services to the expectations of customers born after 1980. What should traditional businesses consider in order to offer a service that will ...

User-Centered Design and User Experience Grow Demand for Financial Services

Every day, millions of people, both offline and online, do not make their desired purchases. Unfortunately, financial services is no exception. Let's try to figure out how businesses lose prospective customers who are willing and ready to pay for goods...

Three Mistakes in Banking User Experience That Can Lead to a Tipping Point

Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.

People are Stuck with Financial Services, but Banking Technology Could Help

Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.