The user is the key to the success of any financial product. But, how can you know what they really need and deliver up to their expectations? We discover human psychology─habits, behavioral patterns, perception and cognitive biases to empathize the users in the best way possible.
80% of CEOs believe they deliver a superior experience, while only 8% of customers agree with that. What could be the exact CX/UX strategy and tactics to adopt a “digital-first” business approach and become a leading CX/UX financial brand that gets 3x greater return?
If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind.
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
You can instantly increase the overall user satisfaction by easing their most common struggles. In fact, by reading this article, you can detect improvement points using the power of the financial UX design, thus achieving great results with little effort.
Why do users sometimes still put up with complex banking services, even though they might have experienced an alternative that's much more easy and user-friendly?
Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...
In recent years there has been growing a discussion on the ability of traditional businesses to adapt their services to the expectations of customers born after 1980. What should traditional businesses consider in order to offer a service that will ...
Every day, millions of people, both offline and online, do not make their desired purchases. Unfortunately, financial services is no exception. Let's try to figure out how businesses lose prospective customers who are willing and ready to pay for goods...