Experience is what differentiates a good product from a bad one. What's the best way to delight customers with a top-notch user experience? We unravel the secret ingredients to creating the perfect user experience for financial digital products.
Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to perceive the world in a simple way.
Total digitalization has brought changes to the finance industry and the future open banking revolution will prioritize UX Design.
Finance has always been quite conservative but it hasn’t missed out on technological progress. Due to the development of technologies, banks are becoming separated from their customers. According to research, 40% of American bank customers don’t go to...
In 2018 Apple became the world's first trillion-dollar company, and Nokia failed. How this could explain digital disruption in banking?
We need to remember that banking future depends on digital channels and UX strategy, not on marketing.
We are constantly telling the banks that financial design should be clear, simple and helpful in solving user issues. All of them agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me...
Design Thinking is needed to adapt banking services to the new world. In a human-centered economy your service has to be user-centered.