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Experience

Experience is what differentiates a good product from a bad one. What's the best way to delight customers with a top-notch user experience? We unravel the secret ingredients to creating the perfect user experience for financial digital products.

Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.

Alex

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Successful Digital Transformation in Banking Depends on Value

How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.

Banks Will Cut Millions of Jobs in The Next Decade (updated in 2020)

Many job titles have disappeared throughout history, and the reason for that is technology. The idea behind technology was to make human life much easier and more convenient, e.g., calculating incredibly complex numbers, waking up to your favourite...

“Marketing Mindset” Ruins The Transition To the Digital Age (upadated in 2020)

We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Digital Banking Trends 2020: UX is the Fuel for Fintech Disruption

We have extracted 10 digital banking trends that characterize the approach of really successful financial businesses. All of them are closely connected to the ability to integrate user-centricity at all levels of the company.

Fintech is Disrupting Banking Through UX Design

Banks, look out! How has the Fintech revolution evolved over the last years? An article filled with useful research data and stats.

Financial UX Design Methodology: the Experience Pyramid

To successfully transform financial services into demanded digital products, we use reverse engineering. It's a top-down approach that begins with defining the ultimate value for customers and ends with an action plan that includes architecture and design.

🎧 Financial UX Design Methodology: the Design Pyramid

There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a product succeeds or fails?

🎧 Financial UX Design Methodology: the Value Pyramid

We have all heard about products that offer multiple features but still do not retain their market share. On the other hand, there are the “lucky ones” that seem to do nothing but get incredible demand.

UX Design Checklist: Is Your Banking User Centered? (+ UX tips)

It has never before been so critical for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?