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Experience

Experience is what differentiates a good product from a bad one. What's the best way to delight customers with a top-notch user experience? We unravel the secret ingredients to creating the perfect user experience for financial digital products.

Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.

Alex

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Successful Digital Transformation in Banking Depends on Value

How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.

Banking Industry Cuts Millions of Jobs Forced by AI and Digitization in Banking

Million of bank employees will lose their jobs in next decade, and the reason for that is technology: digitization in banking, AI in banking.

Get Rid of a “Marketing Mindset” That Ruins Digital Transformation in Banking

We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Digital Banking Trends 2020: UX is the Fuel for Fintech Disruption

We have extracted 10 digital banking trends that characterize the approach of really successful financial businesses. All of them are closely connected to the ability to integrate user-centricity at all levels of the company.

Fintech is Disrupting Banking Industry Through UX Design

Bill Gates said that banking will always be needed, but banks as we know could easily disappear. And FinTech disrupts banking industry using UX Design.

🎧 Financial UX Design Methodology: the Experience Pyramid

To successfully transform financial services into demanded digital products, we use reverse engineering. It's a top-down approach that begins with defining the ultimate value for customers and ends with an action plan that includes architecture and design.

🎧 Financial UX Design Methodology: the Design Pyramid

There are many digital financial products on the market; some of them excel, while others lack demand and have to fight for their survival. What determines whether a product succeeds or fails?

🎧 Financial UX Design Methodology: the Value Pyramid

We have all heard about products that offer multiple features but still do not retain their market share. On the other hand, there are the “lucky ones” that seem to do nothing but get incredible demand.

UX Checklist: Is Your Banking Design User Centered? (+ Banking UX Tips)

It has never before been so critical for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?